This post was originally published by Lisa Hufford on LinkedIn.
It could be anywhere—at a party, a work event, or a coffee shop. You meet someone, and they introduce themselves with their name and their job title. And unless their title is truly memorable—and let’s be honest, it often isn’t—it quickly fades from memory.
Now what if they introduced themselves differently? What if they fused their what (job title or impact of their work) with their why (their motivation) in a way that gave you insight into their personality and how they view the world and their place in it? That sets them apart. That’s personal brand.