Events are essential to an effective marketing strategy. Nearly 90% of execs plan to grow their event budgets in the next year, and 30% of marketers believe that events are the most important marketing channel. Whether online (webinar, virtual summit, live stream, etc) or physical (conference, tradeshow, seminar, workshop, or breakfast/lunch/dinner), events drive brand awareness, lead generation, customer engagement, and education.
But delivering a compelling, impactful event experience requires planning, strategy, and a mix of the right skills and experience. Here’s how to build the team you need to successfully bring your event to life.